{"id":8,"date":"2026-10-31T10:59:27","date_gmt":"2026-10-31T10:59:27","guid":{"rendered":"https:\/\/siteonthego.com\/demo\/vienna-coffee-roasters\/about\/"},"modified":"2026-10-31T10:59:27","modified_gmt":"2026-10-31T10:59:27","slug":"about","status":"publish","type":"page","link":"https:\/\/siteonthego.com\/demo\/vienna-coffee-roasters\/about\/","title":{"rendered":"About \u2014 Vienna Coffee Roasters"},"content":{"rendered":"\n
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\"Classic<\/figure>\n\n<\/div>\n\n\n
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Est. 1912 \u00b7 Vienna<\/span><\/p>\n\n\n

Our Story<\/h1>\n\n\n

A family roastery, a hand-cranked drum, and one stubborn belief that has outlasted empires, wars, and every coffee trend since: great coffee deserves patience.<\/p>\n\n<\/div>\n\n<\/section>\n\n\n

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\"Overhead<\/figure>\n\n<\/div>\n\n\n
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Since 1912<\/span><\/p>\n\n\n

From Naschmarkt Workshop to Austria’s Roastery<\/h2>\n\n\n

In the autumn of 1912, master roaster Franz Huber opened a small workshop near the Naschmarkt in Vienna’s fourth district. Armed with a hand-cranked drum roaster, he began supplying the coffee houses of the Ringstrasse.<\/p>\n\n\n

Today, Franz’s granddaughter Katharina leads the third generation. The roastery has grown \u2014 we now run a 20 kg Probat drum roaster, work with farmers on three continents, and supply more than 120 caf\u00e9s across Austria \u2014 but the philosophy is unchanged: slow roasts, transparent sourcing, and relationships built on trust.<\/p>\n\n\n

We roast twice a week, cup every batch, and refuse to ship anything we wouldn’t pour ourselves. That’s the whole business plan, and it has worked for over a century.<\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n

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Milestones<\/span><\/p>\n\n\n

A Century of Slow Roasts<\/h2>\n\n<\/div>\n\n\n
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1912<\/span><\/p>\n\n\n

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The Beginning<\/h3>\n\n\n

Franz Huber opens his first roastery near the Naschmarkt with a single drum roaster and a passion for perfection.<\/p>\n\n<\/div>\n\n<\/div>\n\n\n

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1954<\/span><\/p>\n\n\n

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Post-War Expansion<\/h3>\n\n\n

Son Thomas Huber returns from service and expands operations, supplying many of Vienna’s historic coffee houses.<\/p>\n\n<\/div>\n\n<\/div>\n\n\n

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1998<\/span><\/p>\n\n\n

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Direct Trade Begins<\/h3>\n\n\n

Katharina Huber travels to Ethiopia and Colombia to establish direct relationships with farming cooperatives.<\/p>\n\n<\/div>\n\n<\/div>\n\n\n

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2026<\/span><\/p>\n\n\n

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Today<\/h3>\n\n\n

Vienna Coffee Roasters supplies over 120 caf\u00e9s and restaurants across Austria, with exports to Germany and Switzerland.<\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n

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The People<\/span><\/p>\n\n\n

Who’s Behind the Roast<\/h2>\n\n\n

A small team with strong opinions about coffee \u2014 and even stronger opinions about taking the time to get it right.<\/p>\n\n<\/div>\n\n\n

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\"Portrait<\/figure>\n\n<\/div>\n\n\n
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Katharina Huber<\/h3>\n\n\n

Roastmaster & Owner<\/p>\n\n\n

Third-generation roaster. Learned the trade on her grandfather’s drum and still cups every batch before it leaves the roastery.<\/p>\n\n<\/div>\n\n<\/article>\n\n\n

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\"Portrait<\/figure>\n\n<\/div>\n\n\n
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Lukas Wagner<\/h3>\n\n\n

Head Roaster<\/p>\n\n\n

Joined in 2015 after a decade behind espresso bars. Obsessed with roast curves, first cracks, and the perfect Maillard moment.<\/p>\n\n<\/div>\n\n<\/article>\n\n\n

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\"Portrait<\/figure>\n\n<\/div>\n\n\n
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Anna Hofmann<\/h3>\n\n\n

Green Coffee Buyer<\/p>\n\n\n

Spends her springs at origin in Ethiopia, Colombia, and Guatemala, and her autumns cupping the harvests they bring home.<\/p>\n\n<\/div>\n\n<\/article>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n

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Slow by Design<\/p>\n\n\n

We roast in small drums at lower speeds \u2014 it takes longer, and you can taste it.<\/p>\n\n<\/div>\n\n\n

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Direct Trade<\/p>\n\n\n

Multi-year contracts with the same farming families \u2014 with prices set above fair-trade minimums.<\/p>\n\n<\/div>\n\n\n

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Cupped, Never Assumed<\/p>\n\n\n

Every batch is tasted before shipping. If it doesn’t pass the table, it doesn’t leave the roastery.<\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n

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Visit the Roastery<\/h2>\n\n\n

Join a Saturday tour, watch a roast in progress, and taste the difference patience makes \u2014 or write to us about wholesale.<\/p>\n\n\n

Plan a Visit<\/a><\/p>\n\n<\/div>\n\n<\/div>\n\n<\/main>\n","protected":false},"excerpt":{"rendered":"

Est. 1912 \u00b7 Vienna Our Story A family roastery, a hand-cranked drum, and one stubborn belief that has outlasted empires, wars, and every coffee trend since: great coffee deserves patience. Since 1912 From Naschmarkt Workshop to Austria’s Roastery In the autumn of 1912, master roaster Franz Huber opened a small workshop near the Naschmarkt in […]<\/p>\n","protected":false},"author":0,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-8","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/siteonthego.com\/demo\/vienna-coffee-roasters\/wp-json\/wp\/v2\/pages\/8","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/siteonthego.com\/demo\/vienna-coffee-roasters\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/siteonthego.com\/demo\/vienna-coffee-roasters\/wp-json\/wp\/v2\/types\/page"}],"replies":[{"embeddable":true,"href":"https:\/\/siteonthego.com\/demo\/vienna-coffee-roasters\/wp-json\/wp\/v2\/comments?post=8"}],"version-history":[{"count":0,"href":"https:\/\/siteonthego.com\/demo\/vienna-coffee-roasters\/wp-json\/wp\/v2\/pages\/8\/revisions"}],"wp:attachment":[{"href":"https:\/\/siteonthego.com\/demo\/vienna-coffee-roasters\/wp-json\/wp\/v2\/media?parent=8"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}