The local team behind your Icelandic days
We're a Reykjavik company of fifteen: guides, mechanics and one very patient dispatcher. We believe the best days out are small, honest and home before bedtime.
Started in 2013 with one minibus and a kettle
Ásdís and Magnús met guiding student groups across the South Coast and decided the job deserved better: fewer buses, more storytelling, and time to actually stand at the waterfall instead of counting heads.
Thirteen years later we still run the same way: every route designed by our own guides, every departure capped at sixteen guests, and every vehicle signed off by our own workshop. No sub-contracted coaches, no surprise add-ons, and a firm belief that a hot drink at the right moment beats a gift shop every time.
- Certified, first-aid trained guides on every departure
- Max 16 guests — we've never run a bigger group and never will
- Our own fleet, serviced in our own garage on Grandi
- Free cancellation up to 24 hours before departure
- Carbon offset on every kilometre we drive
- Weather calls made for safety first, photos second
Based on Laugavegur, gone by eight
Our office and depot sit on Reykjavik's main shopping street, two blocks from most pickup points. It's where the coffee is, where the fleet sleeps, and where you're welcome to drop in and plan your days with a human.
We keep pickup routes short, thirty to forty-five minutes from any Reykjavik hotel or guesthouse, so your day is spent in the landscape instead of circling the city. And we bring you home in time for dinner, because the best tour ends with guests who feel they had Iceland to themselves.
A few of the faces you'll meet
Whoever picks you up, you're in the hands of a guide who designed the day themselves.
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Ásdís Halldórsdóttir
Founder & Lead GuideThird-generation Reykjaviker who can talk from Þingvellir to Gullfoss without repeating a story. Writes most of our routes and checks every weather call at 06:00.
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Magnús Skúlason
Glacier & Ice GuideCertified glacier and mountain guide who winters on Sólheimajökull and summers on Snæfellsjökull. Leads every crampon day personally and still gets excited about fresh ice.
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Elín Jónsdóttir
Aurora & Winter SpecialistPart-time meteorology student, full-time aurora obsessive. Reads the forecast like a morning paper and knows the quiet back roads where the sky actually opens up.
Come say hi before you come say wow
Drop into the office on Laugavegur 24, call us, or send a note — we'll help you pick the right day before you spend a króna.